Construction SEO Services
If you want to generate leads and find more local customers, then you need a comprehensive Construction SEO marketing strategy.
Our Construction SEO Services
An effective search engine optimization (SEO) strategy will build your brand and help you reach new clients. You can start using your website as a marketing tool that finally starts getting you more phone calls via Google. One reason SEO is so effective for local contractors is because it helps you reach people who are already searching for a construction company. They have a specific problem and need an urgent solution (your contractor services).
Most local companies use a spray-and-pray approach to digital marketing, but they’re wasting money every time. SEO puts your construction business in front of people who are already searching for terms like “general contractor” or “best residentional construction company” in your city.
Ragon Creative can deliver those homeowners to your site, and build a simple pipeline that converts qualified leads into loyal customers.
Our holistic approach to SEO focuses on 5 key pillars:
- Technical SEO
- Content & User Experience
- On-Site Optimization
- Off-Site SEO
- Local SEO
If you’re serious about growing your construction business, then you need to find a way to stand out from your competitors. Our favorite approach is to build engaging SEO content that highlights your unique expertise. Our Ragon Creative team will help you educate customers and partners in the construction community with high-quality articles that build trust—forever.
You can earn trust and show your building experience in a way that brings in more leads. And you don’t even have to resort to sleezy sales tactics.
A website poorly designed or difficult to use can be a major impediment to marketing your services to prospective customers. Ragon Creative builds stunning, optimized construction websites designed to bring in leads and convert them into buyers. By using WordPress, your in-house team will have full access to edit the backend of your site, quickly and effortlessly.
We will build a website that spotlights your goods, exhibits your offerings, and presents your business as a market leader. With our SEO inquiry and competitive assessment, we can also discover aspects to focus on that didn’t obtain enough interest on your preceding site.
More Marketing Services for Construction Companies
Google Business Profile Management
Our team can help your company use Google Business Profile to track customer actions, search engine rankings, and turn more homeowners into happy customers.
Google Ads & PPC
Sometimes, when you’re just starting or launching into a new service area, paid ads can be the jumpstart your construction firm needs. We’ll use our personalized Google Ads strategy to help you get the most bang for your buck out of that hard-earned advertising budget.
WordPress Hosting & Maintenance
We provide the high-quality WordPress hosting and technical maintenance for our contractor clients. If you’re sick of dealing with daily backups, random site glitches, or updating photos, we’ve got your back.
Why SEO for Construction Companies?
1. SEO connects you with clients who are looking for what you offer.
When your business is found via organic search on Google, you’re top-of-mind for someone who is actually ready to pay for your services. They’ve started the conversation and you’ll be meeting them on their own turf.
2. SEO builds trust in your local area.
Businesses and services landings on the first page of Google search results establish credibility and trust from the beginning. You’re more likely to get inquiries and sales from new clients that best fit your offering.
3. SEO gives you data to track so you can adjust your marketing effectively.
We’ll use Google Analytics, Ahrefs, Google Search Console, and other top-notch marketing tools to make sure your marketing strategy is no longer based on guesswork. When done right, search optimization is focused on using hard data to find out what moves the needle forward to get more leads for your business—so your marketing investment goes as far as possible.
4. SEO brings in long-term ROI.
Social media ads get quick clicks and website visitors, but are they really getting you the new customer inquiries you’re looking for? Investing in search engine optimization turns your website into a marketing asset that will carry your business forward to a new level of long-term growth.
Frequently Asked Questions (FAQs)
When will I start seeing results?
There is no standard for how long it takes for your SEO campaign to perform. That will depend on the current health and reputation of your website (and company). Your construction marketing growth plan should be a long-term strategy. Most of our clients start seeing results after investing in their online presence in the first 2-3 months.
Our digital marketing services don’t require a long-term contract. However, we always recommend local services focus on committing to a 6-month SEO investment first. We’ll provide monthly reports on what’s working and that helps us guide your SEO efforts for the upcoming period.
Why work with an SEO agency?
Here are some key benefits of working with a specialized Construction SEO agency like Ragon Creative:
- Greater transparency: Small agencies are often more transparent about their SEO process and their fees. Clear and honest reporting helps local construction companies make informed decisions about their SEO strategy.
- Better communication: Small agencies are often better able to communicate with their clients. You will be well informed about our SEO progress and that any questions or concerns are addressed promptly.
- More flexibility: Small agencies are often more flexible than freelancers. SEO freelancers can be very skilled, but only offer a limited breadth of services.
If you’re considering hiring a Construction SEO specialist, we recommend you reach out to both SEO agencies and freelancers to compare their services.
How is SEO for construction companies different from other industries?
Many people don’t have any hands-on experience with construction, but they’ve heard a lot of buzzwords and watched more than a few HGTV shows. You’ve got the right tools and training (and certifications) that enable you to quickly and effectively solve their problems.
The simple truth is that most of the calls you get are from people completely confused about what they want. They are already searching Google for specific terms, but don’t have a clue what they really need.
The construction industry is ripe with a wide range of SEO content opportunities. We’re ready to build extensive content to meet the search intent of your target audience.
Can you do Local SEO for Construction companies?
Most definitely! Local contractors focus on a specific service area, so you’ll need to include a local marketing strategy. Our Local SEO process enables contractors to target homeowners and commercial building managers in your coverage area. Every local service business should build pages for individual cities or regions in your service area. Or, you can also create SEO content designed to reach a key industry you’d like to work with, such as general contractors or restaurants.
Good collaboration is crucial to every successful construction SEO project. So, we’ll discuss the particular strategy we recommend for your company in detail. Apply for your complimentary SEO Roadmap Call to learn more.
In the meantime, you should start right here:
How do you choose content topics for construction companies?
If you’re a local service business of any type, especially in construction, then you don’t have time to write articles to help every homeowner. The simple truth is that you won’t beat our Home Depot or the Magnolia TV website on common topics anyway.
The best content marketing approach for your construction business is to focus on the specific pain points of your ideal clients. Spend time brainstorming the very last questions your clients have asked—before choosing you as their builder. That will give you a great headstart on those key bottom-of-funnel keywords that attract new clients.
Our SEO team will do thorough SEO keyword research for your geographic area, but we’ll also help you gather topic ideas from:
- Customer questions
- Common pain points in your service area
- Bottom-of-the-funnel keywords for people ready to hire a local builder already (pricing, definitions, how to find the best construction company, etc.)