The Friday Focus – SEO Newsletter

Organic growth strategies for contractors and other local businesses committed to building real authority by serving real people. 

Get Proven SEO & Content Marketing Strategies

Real-world tactics designed for real-world business owners who love attracting their favorite clients.

The Friday Focus is a weekly content marketing newsletter by John Ragon. It’s short, actionable, and will teach you how to use SEO to win more of your favorite clients.

The simple truth is that people-first content wins every time (even on Google). So, you’ve got to create a focused digital marketing strategy that starts with learning your audience, helps them get started in the right direction, and ends with showing them your expertise.

Ready to Fix Your Scattered SEO Strategy?

Let’s simplify your SEO content strategy—so you can stop wasting time chasing the latest hacks.

We’ll help you build the right content, that solves the right pain points, for the ideal clients you want to serve.

You’ll learn how to produce high-quality content, promote it to the right people, and earn trust from more ideal clients. based on how others have successfully done it.

Why is it called The Friday Focus?

There are two ways people approach their business — and that choice dictates every other marketing decision. 

1. Some people start a business because they want to make a pile of money, be their own boss, and live on an island one day.
2. Others start and build businesses because they are certain their offering helps solve a certain type of problem for a certain person. So, they are focused on reaching that type of person. They are focused on continually improving their offering and value to their clients.

If you’re pouring your heart and soul into building a business that serves others, and you want more of the right people to know about it, then you’re going to love The Friday Focus.

Who created this SEO newsletter?

Hello there! I’m John Ragon—content marketer and SEO consultant, writer, and guy who’s obsessed with curiosity, creativity, learning, and curating valuable ideas to help others grow their businesses.

I also run Ragon Creative – a content marketing & SEO consultancy based near Asheville, NC. We love helping solopreneurs and service-based business owners get found on Google and earn the life-long trust of their favorite clients.

Testimonials from Readers and Clients

John has been writing SEO-optimized blog posts for us, which have become some of the highest-performing pages on the website. The level of research and effort that John puts into his work is impressive. He is one of those rare people who actually makes my job a lot easier because he’s so good at his!

Ethan Anderson, Big Imprint

Working with John Ragon was a game-changer for our website. His expertise in SEO resulted in significant traffic increases, and we began receiving calls that were previously non-existent. John’s approach was professional and effective, making a marked difference in our online presence. I highly recommend his services to anyone looking to elevate their digital visibility. Our experience was nothing short of outstanding.

Mike Regina, Global Post Auditing Solutions

Read Previous Issues

Can I suggest an idea to be featured in the newsletter?

Definitely, just contact me here.

And, I welcome good stories as well. Let me know if you have a big win (or failure) story you think might be helpful for other consultants, local service providers, or entrepreneurs.