We love all things learning and research. We also love helping small business owners get their products out in the real world! Ragon Creative is here to help you stay on top of the always-changing world of digital marketing. Let’s face it, many articles on marketing are full of technical jibberish or philosophical speech—difficult to apply in reality. Technology is changing our habits and attention more every day. We’re going to help you filter through the broken mess and dig right into the most helpful small business marketing resources.
Rest assured, we read, watch, listen, and test them ourselves. We weed through the good and bad, then pass on the best in small business marketing wisdom your direction. Don’t worry; we’ll make sure to include a clear action plan each time!
Do you want clarity for your marketing strategy?
What is content marketing, and does it apply to your business? Sonia Simone wrote an article for Copyblogger that makes a strong case for “yes.” She argues that content (of any type) is only worth writing or building if you have a purpose for it. It’s pointless to write blogs, send marketing emails, or post on social platforms if you don’t have a plan. Otherwise, you’re wasting valuable time and squandering an opportunity. At worst, you could damage your brand image!
This article and Copyblogger as a whole serve as a fantastic way to ask yourself the hard questions. Focus on your audience and their needs, not yourself. You did jump into business to solve problems and add value to the world, right?
“Content marketing is a meaningless exercise without business goals.” Sonia Simone
It’s a short read, but you can also listen to a 26-min. summary on the Studiopress Sites podcast as well. That’s how I ran across the original article. Intentional content moves organizations forward. Copyblogger and Studiopress are getting work done in the content marketing world, and it’s possible to do the same in yours.
Think of the last time you searched for a particular type of business online? You used Google, right? Google holds high standards for which businesses they show in the top results. At first glance, that seems intimidating. But, Google has provided plenty of free tools to demonstrate the validity and value of your business. Google My Business is the place to start. We thought writing a how-to guide on how to set up your free Google profile, but Yoast already has. All it takes is some contact information and a permanent address. Read it and start today!
“Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties.” Yoast
Yoast is a leader in the search engine optimization world, and we look to their resources often. Their basic SEO WordPress Tool is free, and so is their knowledge.
Are you scraping away at your marketing, making great effort to move the needle forward for an inkling of growth? Thomas Oppong points us toward a bigger vision. Slow growth is steady growth, but it’s also slow. Imagine nothing was standing in your way and all resources were at your disposal. Where do you want to be 12 months from now? What will it take to get there? Adopting the 10X mindset is all about dreaming big and putting plans into action right now.
We can all use a little shove to get back in the game some days; maybe this is yours.
“You can’t achieve extraordinary results with an ordinary mindset.” Thomas Oppong
Read: Adopt the 10X Mindset
Take action this week:
Audit your content. Take the 10X mindset. Are you approaching your written and visual messages with the right vision? Pick a goal and attack it with discipline!
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