Here’s take #2 of our Thursday 3 blog series. We will be posting our favorite digital marketing and web design links weekly. The realm of marketing is always changing, but always staying the same — because marketing engages people. We are all still driven by the same wants and needs that we were two centuries ago, but we definitely communicate in new ways. This fact is what has driven this week’s resources list.
There are two primary people involved in your marketing communications (you and the audience). First, you’ve got to know who your organization is at its core. What is your brand? Second, you need to be able to share content (written and visual) in ways that communicate that brand vision to the right people. Always ask yourself: [inlinetweet prefix=”” tweeter=”” suffix=””]”Who is my target audience, and how will they interpret my words and images?”[/inlinetweet]
Do you want clarity for your marketing strategy?
1. How to Create a Brand Strategy That Will Appeal to the Right People
Your brand is much more than your logo. It’s more than your company colors or business card. Your brand includes everything that goes into creating a customers perspective of who your business is, what you stand for and what you do. Don’t start spending marketing dollars or time before you have a solid understanding of your brand!
Food for thought:
- How many people speak or write publicly as your brand? Do they always speak accurately of your brand’s personality?
- If someone heard a Facebook post read out loud from your company, would they know it was from you?
- Does your front door seem to fit the product you sell? What does it say about your business’ key values?
- What do your customers think and say about your company? When’s the last time you asked?
Bonus: Download the Brand Strategy Template kit that CoSchedule has provided.
CoSchedule is a content marketing machine. They pump out excellent blog posts, emails, podcasts, and social content on a daily basis. Be sure to check out their Actionable Marketing Podcast as well, if you find yourself spending much time prepping marketing content for your small biz.
“A brand strategy is a master plan for connecting your unique value with the right audience every time you cross paths.” Jordan Loftis
2. Introducing Campaign Creation in MailChimp’s Mobile App
Email marketing is not going away. Although social media is an extremely effective as an audience engagement tool, countless businesses still report their highest marketing growth comes via effective email campaigns. Exciting news came out this week for small business owners (and everyone else) who work from their mobile phones. After all, when’s the last time you sat down to spend 1 hour crafting an email full of graphics and captivating text? Good news, MailChimp now gives you high-power email capability through their MailChimp phone app!
Guess what else? It’s FREE.
“Our mobile app is designed to let you work seamlessly here, there, anywhere.” MailChimp
MailChimp is the world’s most common email marketing tool. I manage MailChimp email accounts for three different organizations and promote the tool to friends every time I get the chance. They have an uncanny understanding of the psychology behind email habits. They’ve also put in the work to build a fantastic tool and resource library. We should all take note of their strong brand following.
3. How to Create Beautiful Instagram Stories
We all use social media, probably more than we care to admit. The fact is, our brains are drawn to good visuals. Have you ever checked out Instagram stories from a company like GoPro, Red Bull, or Nike? Beautiful visual representations of their brands! It might seem unattainable, but it’s more simple that you think. Here’s the challenge for you:
- Determine whether Instagram fits your brand and audience (or not).
- Maximize your Instagram efforts to be the most effective (likely through Stories).
- Use a template builder such as Canva or Adobe Spark and start creating.
- Make it better every time.
Bonus: Download the Adobe Spark templates that Buffer created to help you get started!
“More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.” Buffer
Buffer is one of the top social media scheduling tools on the market. Tons of industry leaders and small businesses take advantage their tool, for good reason. After all, it’s free to set up a basic account that covers three social accounts.
Take action this week:
Do some self-evaluation. What is the vision for your brand? Does it match what your target audience is seeing and hearing?
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